01 — The challenge
Proven formula. Invisible brand.
The brand had a supplement that worked and the reviews to prove it — a gut-health formula that genuinely helped people with bloating. But on the ad account nothing moved. Every campaign ran on the same few static lifestyle photos and two hero videos, repeated across placements until they went quiet.
Ad fatigue compounded month over month. CPMs climbed, frequency rose, and cost per acquisition quietly doubled across two quarters. The founders' first instinct was to add budget. The real problem wasn't spend — it was that the account had no new ideas to spend on.
“We assumed better ads meant bigger budgets. GizmoUGC showed us it meant better creative.”
02 — The approach
Ideas, in volume, fast.
We didn't touch the media plan for the first three weeks. Instead we ran a research sprint — mining 90 days of customer interviews, reviews, and community threads for the exact reason each buyer pulled the trigger. Bloating is symptom-driven and emotional, so the angles had to speak to the feeling, not the ingredient list. Every reason became a brief: one insight per creative, written as a script the AI video pipeline could execute on.
Same budget, three times the ideas. Losers were killed fast, winners were repurposed into every placement. The account stopped being a media buy and became a creative engine.
- A research sprint mined 90 days of customer interviews and reviews for real buying reasons.
- Each insight became a one-line brief and a script the AI tools could execute on within hours.
- Weekly sprints shipped 15–20 new angles — hooks, styles, lengths — each to Meta as its own ad.
03 — The results
The machine kept running.
Within eight weeks the account crossed into profitability on first-touch ROAS. By week twelve, cost per acquisition was down 46%, and the three winning angles were converting more than the entire account had in the previous 90 days combined.
The system outlived the sprint. The brand's own team now runs the weekly creative sprints from the dashboard we built together — the briefs, the scripts, the tracking. What started as a turnaround became training.